1. Human-oriented
    Human beings is the king of all things . people’s value are higher than the values of content ,so the
    staff is enterprise’s most valuable resource.

2. Teamwork spirit
    Common values are higher than personal values .Any career is the result of cooperating together.

3. The pursuit of excellence
    The achievements of individuals and enterprises can never be exceeded his expectations, an
    enterprise which doesn’t want vied for the number one is not good enterprise.

4. Integrity of management
    The market –oriented economy is credit economy. The vitality of Bad faith businesswill not last long. A 
    person with bad faith is worthless person

5. Innovation and change 
    Invariability is temporary while change is perpetual.”change the pass, long-General” is the eternal
    truth.

6. Customer-oriented to serve as the core
    Customer is the god. Providing professional services to meet customer demands is our duty .